June 12, 2010

Soccer World Cup Fever On Google Doodle

The world is getting ready for the greatest sporting event on the planet, and it’s hard to keep away, even if you’re not a football fan. The Google homepage, for example, is running three different doodles dedicated to the event, granted, only one globally. The search giant has also debuted a football-themed Search Story and introduced new Google Chrome themes for each participating country. 
The Google global homepage features a plain-old doodle to mark the start of the competition, perhaps a welcomed relief after all the background image brouhaha. It’s as ‘traditional’ as doodles come and links to a search for “FIFA World Cup.” 

Google is also running a couple of doodles from the “I Love Football” Doodle 4 Google competition. The winner was showcased in France and another entry was displayed in South Africa. 
The search results page for “world cup” or similar queries includes the World Cup box featuring upcoming matches and group standings. It’s a simple tool, but it’s very convenient and a fast way to get info. At the bottom of the page, you’ll notice the “Gooooooooooal” Easter egg. 

Google is also running a new, quite interesting Search Story ad dedicated to the World Cup. It highlights some of Google’s best features, but does so in relation to the competition. The emphasis is on the global nature of the event and on the Google search engine itself. The ad features several footbal-related searches in different languages. It also highlights Google mobile search, on the Nexus One, obviously. 
Finally, Google is featuring a new category in the Chrome extensions gallery titled World Cup. Much like the Firefox Personas introduced yesterday, Chrome users will be able to show support for their teams by installing one of the 32 themes. Google is also showcasing the FIFA.com extension, which allows users to keep up with the latest news and match results for their team or even all of them. 

Credit: http://news.softpedia.com